Wharton Entrepreneurs Workshop #31 — “Pricing Products and Services: The Art of Value Engineering” with Jon Soberg, WG’09, from Blumberg Capital and Stu Aaron from BlueJeans Network

In this Wharton Entrepreneurs Workshop, Jon Soberg, WG’09, from Blumberg Capital and Stu Aaron from BlueJeans Network address one of the most important — and most challenging — aspects confronting every early stage company: finding the right pricing, and pricing structure, for the sale of a product or service.

Getting this function right can make the difference between success and failure, and involves a blend of both art and science.

Our speakers will comment on the different elements of an effective pricing strategy, including

  • advantageous product positioning
  • the importance of revenue and cost objectives
  • an intimate knowledge of the customer
  • clairvoyance on where the markets and the competition are going

Watch the workshop in its entirety below:

Posted: August 1, 2013

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