Analytics at Wharton
Analytics at Wharton
Elevating the impact of business research in analytics
The scope of analytics in business is quickly expanding: big data now cuts across disciplines, industries, and economies. With the formation of Analytics at Wharton (AAW), the School has committed to growing its analytics research, curriculum, and in-the-field engagement. Led by Vice Dean Eric T. Bradlow, Analytics at Wharton unites the School’s trail-blazing analytics programs to create the next generation of business leaders who use data and real-world experiences to improve decision-making.
Areas of Focus
Using state-of-the-art analytics methods to improve business insights
Creating the next generation of business leaders through analytics
Leveraging big data and analytics to solve societal challenges
Research Insights
As the undisputed leader in published academic business research, Wharton delivers tangible solutions that transform business practices and grow economic opportunities for all.
Knowledge at Wharton
Analytics
Dive into topical articles, podcasts, and videos through Wharton’s online business journal.
Analytics Archives – Knowledge at Wharton
- What Our Brain Activity Reveals About Improving Workplace CultureIn a unique collaboration, the Wharton Neuroscience Initiative and consulting firm Slalom measured the brain activity of employees to uncover what works best at work.…Read More
- Is ChatGPT a Better Entrepreneur Than Most?In a new experiment, Wharton’s Christian Terwiesch finds out if ChatGPT can outperform MBA students in coming up with new products.…Read More
- Disruption or Distortion? The Impact of AI on Future Operating ModelsAI doesn’t have to be an existential threat to business models. Wharton’s Scott Snyder and co-author Hamilton Mann explain how to integrate AI in a way that reaps benefits for all stakeholders.…Read More
- What Do You Really Know About Your Customer Base?In an excerpt from their book ‘The Customer-Base Audit,’ Peter Fader, Bruce Hardie, and Michael Ross ask critical questions to help you gauge how much you really understand about your customers’ buying behavior. …Read More
- Does Generative AI Solve the Financial Literacy Problem?Generative AI will play an important role in addressing financial literacy, but it will also place increased pressure on financial education, says Wharton’s Michael Roberts. …Read More
Centers, Initiatives & More
Recent Research From Pillar Faculty
Meet some of the Wharton faculty doing impactful work for Analytics.
Eric T. Bradlow
Vice Dean of Analytics at Wharton
The K.P. Chao Professor
Professor of Marketing
Chairperson, Wharton Marketing Department
Professor of Economics; Professor of Education; Professor of Statistics and Data Science
Hamsa Bastani
Operations, Information and Decisions
Susan Wachter
Real Estate
