Analytics at Wharton

Analytics at Wharton

Elevating the impact of business research in analytics

The scope of analytics in business is quickly expanding: big data now cuts across disciplines, industries, and economies. With the formation of Analytics at Wharton (AAW), the School has committed to growing its analytics research, curriculum, and in-the-field engagement. Led by Vice Dean Eric T. Bradlow, Analytics at Wharton unites the School’s trail-blazing analytics programs to create the next generation of business leaders who use data and real-world experiences to improve decision-making.

Areas of Focus

Using state-of-the-art analytics methods to improve business insights

Creating the next generation of business leaders through analytics

Leveraging big data and analytics to solve societal challenges

Research Insights

As the undisputed leader in published academic business research, Wharton delivers tangible solutions that transform business practices and grow economic opportunities for all.

Knowledge at Wharton


Dive into topical articles, podcasts, and videos through Wharton’s online business journal.

What Is Common Sense?

Researchers from Wharton and Penn have developed a unique framework to quantify common sense at both the individual and collective levels.Read More

Centers, Initiatives & More

Recent Research From Pillar Faculty

Meet some of the Wharton faculty doing impactful work for Analytics.

Eric T. Bradlow

Vice Dean of Analytics at Wharton
The K.P. Chao Professor
Professor of Marketing
Chairperson, Wharton Marketing Department
Professor of Economics; Professor of Education; Professor of Statistics and Data Science

Duncan Watts
Operations, Information and Decisions

Lynn Wu
Operations, Information and Decisions

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