Wharton Entrepreneurs Workshop #14 — “Creating Break-Away Positioning Strategies: The Art of Getting the Most Revenue” with Chris Roon from Firebrick Consulting

This Wharton Entrepreneurs Workshop features Chris Roon, Principal at Firebrick Consulting.

Sharing real-world examples, he explains effective sales and marketing objectives by examining the positioning principles and best practices that successful Silicon Valley companies employ.

Watch the workshop in its entirety below:

Posted: January 9, 2012

The Wharton School

About Wharton Entrepreneurs Workshop

Hosted at Wharton San Francisco, each Wharton Entrepreneurs Workshop provides practical real-world advice and insights on launching a business from successful Wharton entrepreneurs.

A collaboration between Penn Wharton Entrepreneurship and the technology law firm of Wilson Sonsini Goodrich & Rosati, the workshops draw on the expertise of Wharton’s rich entrepreneurial community and offer a unique networking opportunity for the Wharton students and Bay Area alumni who attend.

Learn more about the workshops or click here to view all of the past workshops.

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