In this Wharton Entrepreneurs Workshop, serial entrepreneur and Zynga cofounder Andrew Trader sheds light on key issues every entrepreneur faces.
Drawing from his background as a successful entrepreneur as well as his tenure at Maveron, Andrew shares his insights about the challenges and issues he and his co-founders at Zynga confronted during the company’s early days, including:
- working out the first phases of Zynga’s marketing strategy
- turning the corner from product creation to product commercialization
- speed bumps to avoid in hiring and compensating early personnel
- challenges in uncertain business models
- how data-driven insights drove the product and business
- managing to profitability
Watch the workshop in its entirety below:
Posted: July 31, 2013
