Wharton Entrepreneurs Workshop #14 — “Creating Break-Away Positioning Strategies: The Art of Getting the Most Revenue” with Chris Roon from Firebrick Consulting

This Wharton Entrepreneurs Workshop features Chris Roon, Principal at Firebrick Consulting.

Sharing real-world examples, he explains effective sales and marketing objectives by examining the positioning principles and best practices that successful Silicon Valley companies employ.

Watch the workshop in its entirety below:

Posted: January 9, 2012

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